Friday, January 16, 2015
Nike's China National Team Apparel Deal Valued at $1.6B
Nike Inc. struck a major victory this month when it secured a ten-year deal to be the Chinese Football National Team exclusive provider of onfield apparel starting on January 3, 2015.
The world’s largest athletic apparel brand — Nike paid $1.6 billion to land the lucrative Chinese Football National Team apparel sponsorship. The deal would cost Nike $16 million a year.
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